Importance of storytelling in web design

5/6/2024, Václav Lang

Why is a person more captivated by an advertisement featuring ordinary people in everyday situations than by a cheap slogan thrown into the air? It's simple: the audience needs to relate to the message and empathize with it.

Through storytelling, it is possible to captivate a person, evoke emotions, and create a sense of belonging. Today, we will show that storytelling forms a significant part of web or application development. At NITTIN, we have been considering this for a long time.

What to Consider When Building a Website

Storytelling plays a key role in business by enabling companies to create a strong emotional connection with their customers and clients When used correctly, storytelling can help businesses better communicate their values, goals, and unique story to potential customers. Here are several ways to use storytelling when building a website or application: 

About the Company: On your homepage or in the initial sections of your application, you can present your company's story. Include information about how and why the company was founded, what your core values are, and what inspires you. People are drawn to stories, and this way, they can better understand who you are and why they should work with you. 

Customer Stories: Adding stories from your satisfied customers or clients can be a very effective way to use storytelling. Publishing reviews, videos, or case studies that show how your product or service solves customers' problems and meets their needs can convince potential customers. At NITTIN, for example, we publish case studies of individual projects we have worked on. These are complemented by authentic references from clients. 

Product or Service History: If you have a product or service with an interesting development or inspiration story, you can share this history on your website. Tell the story of how you came up with the idea, how you developed the product, and what challenges you overcame. This can build trust and interest in your product. 

Other Stories: You can also include stories about your employees or various collaborators. Showing the human side of your company can be a very effective way to build relationships with customers. 

Visual Elements: In addition to the text story, you can use visual elements such as images, videos, or infographics to convey your story. Visual elements can be a powerful tool for communication and emotional engagement. 

Remember, storytelling should be authentic and truthful. People tend to perceive fake or overly polished stories negatively. It is important that your story reflects the true values and culture of your company. If you use storytelling effectively, it can lead to stronger customer connections, increased loyalty, and improved brand reputation.


Have an Idea? Contact Us

If you're already considering bringing any of these ideas to life, feel free to contact us. At NITTIN, we build websites for large companies with global impact as well as for individuals. Our specialties include the Strapi and Kentico platforms, but we're also open to custom solutions. 

We'd love to discuss your ideas over a coffee. Just reach out to us through the form below.

Are you looking for a partner or have a question?

Contact us, we look forward to meeting you in person or over a call.


+420 603 202 729
NITTIN s.r.o.
Branická 26/43
147 00 Praha 4
IČO: 06947743
DIČ: CZ06947743

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