What is the difference between CMS and DXP?

6/23/2024, Václav Lang

Are you thinking about a new website and wondering what functionalities its admin interface should have? Then you might need to ask yourself whether you want to use a CMS or DXP system. We'll explain the difference to you.

Both acronyms represent interfaces for managing your website. While CMS stands for Content Management System, DXP stands for Digital Experience Platform. Simply put, the former is primarily focused on content publishing, whereas the latter handles more advanced capabilities such as personalization, integration with various external systems, and marketing or business tools. But that's not all.

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What is CMS?

Let's introduce both systems in order. If you're looking to launch a simple corporate website, small e-commerce site, blog, or presentation, you'll likely suffice with a CMS. There are many such systems available on the market. One popular CMS, for example, is Strapi, which we specialize in at NITTIN and have used to build websites.

Generally, a CMS provides a straightforward environment primarily for creating and managing content—whether text, photos, or videos. You can publish your posts within pre-designed website templates that can be customized to fit the client's needs. For more demanding tasks, we can modify or expand the CMS itself. Customized websites pose no challenge to us.

For some organizations, CMS tools may be all they need. However, traditional CMS can sometimes hit its limits, especially when clients require a website not only for content publishing and basic client interaction, but also for enhanced audience delivery and engagement. That's when DXP comes into play.

Advantages of CMS:

  • SimplicityUser-friendliness
  • Cost-effectiveness

Disadvantages of CMS:

  • Limited capabilities
  • Lack of advanced tools

What is DXP?

DXP, or Digital Experience Platform, is a far more widely adopted software suite that provides a wide range of tools for publishing, marketing, commerce, and analytics purposes. Not only does it enable content creation like traditional CMS platforms, but it also allows personalized content delivery, as well as covering marketing, commerce, and analytics.

DXP platforms combine content management with digital marketing and e-commerce into one integrated solution. This includes tools for data collection and further utilization for personalization and product catalog management, across various devices used by the user.

Therefore, DXP is suitable wherever you want to elevate the user experience of your customers to a higher level while maintaining full control over your entire business. All of this is additionally consolidated under one roof within a single system.

One of the globally top DXP systems is Xperience by Kentico. We closely collaborate with the Brno-based company Kentico. NITTIN is a global expert in integrating their latest platform and we are eager to make it available for your project as well, just as we have done here.

Advantages of DXP:

  • Comprehensive solution integrating a wide range of tools
  • Adaptation to the latest business requirements

Disadvantages of DXP

  • Higher cost

Is better CMS or DXP?

The question of whether CMS or DXP is better cannot be answered definitively. Both systems have their advantages that will suit different users. However, in general, if you do not need professional tools for e-commerce, a CMS will suffice. Typically, you will also save money, as there are free platforms available. This can be a key factor in decision-making for smaller or starting companies.

How much DXP cost?

Given that it is a more advanced tool, it tends to be somewhat more expensive. Especially for large companies with a more complex digital system, however, it can be an investment that not only may be necessary but also pays off for them. DXPs are designed to scale more efficiently than CMSs as well.

DXP from Kentico

Xperience by Kentico is an advanced successor to the popular tool Kentico Xperience 13. It has been favored by companies that, beyond the traditional content management, also utilize a wide range of business tools such as various aids for personalization and digital marketing.

The enhanced novelty of Xperience by Kentico, now entering the market and gradually establishing itself, is already adapting among early adopters. It promises to deliver even higher quality and more sophisticated services that will enable professionals to gain an edge over the competition.

We will build your website on both CMS and DXP platforms

Our company specializes in building websites on both CMS and DXP platforms. While smaller entrepreneurs benefit from the free Strapi platform, which serves well for routine business activities, more demanding clients may appreciate the advanced features of the popular Kentico system.

Whether you prefer one or the other option, we are here for you. Feel free to contact us, and we will help you decide whether CMS or DXP is better suited for your needs. Schedule a meeting with us using the contact form below or give us a call. We would be happy to invite you for a coffee and discuss how to enhance your project for even better results.

Are you looking for a partner or have a question?

Contact us, we look forward to meeting you in person or over a call.


+420 603 202 729
NITTIN s.r.o.
Branická 26/43
147 00 Praha 4
IČO: 06947743
DIČ: CZ06947743

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