How to choose the right company to create your website?

7/8/2024, Václav Lang

You already know that you will need a new website for your company or personal project. You might even have an idea of how it should look and what features it should have. Now comes another key question: Who should create your website or web application? We will guide you on what to focus on when choosing who will implement your web solution.

The market is saturated with companies. Many promise you things they can't deliver. Or they provide the promised product, but it doesn't work as it should. Or perhaps there's simply a lack of chemistry between you. It's important to identify any potential future shortcomings before you invest your time, money, and energy into your joint project.

 A team of professionals sitting together at a table with laptops, likely brainstorming or working on a project.

So, what should you look for when deciding whom to entrust with a task that is crucial to the future of your business or personal brand?

The supplier's specialization

There are many teams on the market that specialize in creating websites and various technological solutions. While it may seem like they're all the same group of people, the truth is that each company can have a completely different specialization.

Therefore, focus on the details and choose a company that is an expert in creating the specific solution you need for your project.

From which environment do you want to manage your website?

Let's say you already know exactly how your website should look and what features it should have. Based on that, focus on the system it should run on. If you're not looking for a multi-tool professional platform to manage a billion-dollar company, but rather a standard multipurpose system for managing personal or business websites, then one of the popular CMS platforms (what is CMS?) will suffice. 

For example, at NITTIN, we like to build our customers' websites on the CMS Strapi. We believe it follows the old good rule of "a lot of bang for your buck." Strapi is free to use, yet it offers a wide range of features that we can customize or extend to fit your needs, ensuring you have everything you need to manage your website effectively.

However, if you are considering a professional tool with sophisticated marketing and precise e-commerce functionalities, and don't mind spending a bit more, we recommend DXP (the difference between CMS and DXP) solutions like those from Kentico. This Brno-based company has built a global reputation, with thousands of satisfied customers using its tool worldwide.

NITTIN is a proud partner of Kentico, specializing in implementing websites on this platform. We appreciate its multifunctionality and high capability in professional website management for large enterprises. With excellent tools for personalized marketing and commerce, it ensures your business has everything it needs to compete in a crowded market. Our expertise with Kentico is evidenced by an honorable mention for the best business website in the Site of the Year 2023 competition.

And if you don't find a suitable solution among these options and you are a true connoisseur with a sense of personal style, you can always opt for a unique solution tailored specifically to you. We are also capable of realizing this for you.

Choose a company you can trust

The creator of your website is as important as any other supplier for your business. Therefore, it is crucial to choose someone who meets your requirements at a high level.

Follow references from past clients, review case studies of completed projects, and assess for yourself whether such a supplier is suitable for your project.

You can also review our case studies to see the projects we have worked on and how we approached them.

The price

Whether you are a startup or an established business, price will likely always be a factor you carefully consider when choosing a service provider.

Few web developers will have a specific price list on their websites. This is because the cost typically depends on the specifics of the project, given the vast variability of the internet. However, a reputable and high-quality company should be able to provide you with an approximate cost based on a description of your requirements.

Always take this estimate with a grain of salt, as projects rarely proceed without some adjustments to the requirements, which can affect the final cost. Keep in mind that no discount is truly free, and conversely, the most expensive option is not necessarily the best. Focus on the price-to-performance ratio and rely on trustworthy references.

After-sales service

It used to be said that nothing is older than yesterday's newspaper. Today, this saying could be analogously applied to websites. A stylish and functional website is now essential for any business. Since the internet and technological trends are evolving at a rapid pace, it's important to keep up with the times. Find out what kind of after-sales service the company offers so that you can be assured that their services don’t end with the delivery of the finished website. Make sure you can rely on them for support in case of issues and for ongoing improvements as needed.


Everything mentioned above might perfectly align with your needs, but if the interpersonal chemistry between you and the supplier doesn't work, it can undermine everything else. Once the first friction arises and escalates into a frozen conflict, you may find even minor issues having a significant impact on your business. It’s difficult to build a successful outcome when the fundamental building blocks are not properly aligned.

Therefore, take your time, get to know the team that will handle your project to ensure you are entrusting your project to the right hands. It will definitely pay off in the long run.

Focus on the development of your website.

Why trust experts?

Basic websites with fundamental functionalities can now be built by almost anyone thanks to various templates and available CMS systems. However, not everything that seems sufficient to the creator necessarily meets external needs. The customer’s perspective is unforgiving and has a keen eye for detail that an amateur may not detect.

For this reason, it’s wise to turn to a professional company. Not only will they provide a high-quality solution that meets your expectations and is reliable, but they will also offer valuable advice based on their extensive experience. They can guide you out of various blind alleys and even lead you to solutions you might not have considered.

Practically, they will also typically offer a complete package of services that goes beyond just creating the website with all functionalities. This can include appropriately writing content, updating design according to the latest trends, ensuring SEO requirements are met so your site appears in search engines, and even assisting with branding and marketing strategies.

If the result truly matters to you, it’s worth entrusting it to professionals. Yes, each of us could eventually craft something out of particle board to hold a glass. But if you want a table that is durable and looks good, you need quality materials and the skilled work of a professional. The same applies in our field.

So don’t hesitate to contact us. We are NITTIN, and we will create a web solution that will meet the needs of both you and your customers, whether you are an individual, a small business, or an established professional. Just set up a meeting with us.

Are you looking for a partner or have a question?

Contact us, we look forward to meeting you in person or over a call.


+420 603 202 729
NITTIN s.r.o.
Branická 26/43
147 00 Praha 4
IČO: 06947743
DIČ: CZ06947743

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