Cookies

Terms of Use

What are Cookies?

Cookies are small amounts of data, specifically text files of a shorter range, which are created by a web server and then stored by your web browser (Google Chrome, Firefox, Microsoft Edge and others) directly on your computer. This file stores all the information about you that the website has collected. On your repeated visit, the web browser then sends this saved file back to the server, which then processes it further.

Benefits of cookies

Cookies are used by almost every website in the world and we have all become accustomed to their presence unknowingly, e.g. in the form of whispering stored login data, address when filling in orders from the e-shop or saving an unfinished order in the e-shop basket. Cookies increase the user-friendliness of a repeatedly visited website and their purpose is: Optimization of the content of web browsing based on your visits and your behavior on the Internet. Detailed web analytics in the sense of website visitor identification, measurement of the time of visit, length of visit, which website the visitor came from, what keywords in Google he found this website and others. For these purposes, the most commonly used tool is Google Analytics.Effective advertising targeting for website and e-shop owners, who, thanks to this necessary source of information, can find out which target group of visitors visits their website or in which region there is the greatest interest in a given product/service. As part of remarketing/retargeting (targeted display of advertising to people who have visited your website in the past), we use cookies exclusively to segment visitors in order to deliver a more relevant advertising message. Improving SEO, or optimizing the site for search engines, and thus improving the site's position in organic search results.

Disadvantages of cookies

The main disadvantage of using cookies may be the feeling of loss of anonymity, however, we do not use cookies for other than purely technical purposes, we do not link the data obtained thanks to them with any other data and we work with cookies in such a way that they do not allow the identification of specific persons. Within the settings of standard web browsers (Safari, Microsoft Edge, Firefox, Google Chrome, etc.), you can manually delete, block or completely disable their use, you can also block or allow them only for individual websites. For more detailed information, please use your browser's help.

Types of cookies by duration

  • Session cookies are stored on your computer only until you close your browser. Session cookies allow information to be stored when you move from one website to another and remove the need to re-enter certain data.

  • Persistent cookies help identify your computer if you visit our website again, but they do not identify you personally in any way. Persistent cookies allow us to tailor our website to your interests, but we cannot identify you personally in any way and we store the relevant data in a completely anonymized manner and do not combine it with any other data.

Types of Cookies by Purpose

  • Necessary Cookies are always triggered and cannot be turned off, as they are necessary for the website to properly and securely provide the functions typical of this service (logging in, filling in forms, etc.).

  • Performance cookies (analytical and performance) are used to identify the website visitor, measure the time of the visit, the length of the visit, which website the visitor came from, through which keyword in Google he found this website (Google Analytics is used in particular).

  • Functionality cookies allow the website to provide better functionality and adapt it to the needs of users. They allow the use of advanced web content and advanced features.

  • Targeted/advertising cookies enable the provision of personalized advertising offers according to your interests even when browsing other websites (so-called remarketing/retargeting).

Your consent to Cookies

If your browser allows the use of cookies, we will assume that you agree to the use of standard cookies by our servers.